Event Promotion

The Burgess Show 2006
Burgess Agricultural Equipment – one of the UK’s leading agricultural and ground care equipment distributors – hosts an annual show at the County Showground, Stafford.

ABC took a brief to develop communication materials to promote the Show. The objective was to raise maximum awareness of the event and drive footfall.

Event Impact
• ABC developed a show logo for quick recognition and used it with strong images and copy for maximum impact.
• Postcard mailers were developed for both agriculture and ground care market sectors and mailed to over 12,000 potential visitors.
• Adverts and advertorials were placed within key industry sector titles including regional press for maximum awareness.
• Large posters and fliers were also produced to publicise the show through Burgess outlets.

Positive Results
The promotional campaign resulted in around 4000 visitors attending the show with exhibitors achieving either orders or positive sales enquiries.

Direct feedback on this case study can be arranged by contacting ABC.