Corporate Identity and Marketing Support

IAE is the UK’s leading livestock equipment manufacturer, long established with a reputation for quality, service and innovation.

With major investment in a new site and production facilities, IAE wanted to build on its success to date with a new phase of growth. The company recognised that in order to maximise future sales opportunities, it needed to review its current marketing activities. Working with the Directors of IAE, ABC developed a communication programme to support the company’s growth expectations.

A new identity
Our involvement included a complete review of IAE’s marketing activities, starting with the corporate identity.

By creating an evolution of the existing logo we were able to present a more modern, dynamic and up-to-date image. Our aim was to move IAE to a position of providing customers with quality equipment ‘solutions’ to their livestock needs.

The selected identity retained a strong engineering ‘feel’, maintaining both the name in upper case font as well as the existing strapline, to support the strength of IAE’s product quality message. Additionally, the use of a strong typeface and introduction of yellow as an impact-creating secondary colour is now helping better customer recognition.



A complete solution
Implementation included production of guidelines for all IAE’s group companies as well as execution of stationery, product literature, vehicle livery, product labels and exhibition display material.

ABC provides IAE with ongoing marketing communication support including website development, advertising campaign management and media relations.

Direct client feedback on this case study can be arranged by contacting ABC.